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What’s more exciting than starting your own business? Your mind races 24/7 with ideas about your product line, marketing concepts, sales strategies and hiring your A-team. But in the midst of all that, there’s a vital aspect of entrepreneurship that often gets overlooked: finances. A company’s finances dictate success or failure. 

Skyrocketing sales and a brilliant product roadmap won’t matter if fixed expenses are too high, you’re spending money in the wrong places or ignoring basic rules of cash flow–so now is the time to get your finances right.

Cash flow management is key

Most startups fail for a variety of reasons, but one is far more common than others

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Managing your money isn’t the easiest thing to do. Now that we no longer balance a checkbook, tracking and expenses and keeping up with the bank balance can get a little difficult. Personal finance apps can connect with your bank account and help you keep up with your spending. Not only that, personal finance apps can help you pinpoint areas that you’ve been spending, track upcoming bill payments (some allow you to pay your bills directly through the app), keep up with your credit score and investment portfolio. The best personal finance apps provide several different features (e-mail reminders, bill due dates, track subscriptions, shared wallets, etc.) for managing your